Key Message Articulation and Bridging
- Sydney Scarbrough
- Mar 24, 2018
- 4 min read
Updated: Mar 25, 2018
Articulating key messages of PepsiCo to bridge responses for media questions.
Key Message Articulation
- PepsiCo is focused on sustainable practices and initiatives
· Educates and involves the public
o Rush2Recycle program during Super Bowl
o #HowWillWe microsite and hashtag
· Utilizes ecofriendly tactics
o Creation of Naturalis fertilizer
o Recyclable, compostable and biodegradable packaging
o Goals to reduce greenhouse gases 20% by 2020
· Organization membership
o Environmental Protection Agency SmartWay
o Business for Social Responsibility Sustainable Fuel Buyers
· Liter of Light program
o Initiative to light up the Philippines and 15 other countries that lack electricity with recycled materials
- PepsiCo upholds the highest standards of corporate responsibility
· Grants and mentorships
o Nutrition Greenhouse awards
o $100.9 million donated in 2016
· Community involvement
o PepsiCorps assists local areas in overcoming challenges, like poverty and poor education
o Diplomas Now program
o More than 120,000 volunteer hours in 2015
· Disaster relief
o PepsiCo Foundation provides financial support to assist communities in rebuilding and recovering
o American Red Cross partner, helping communities of all sizes to prepare for crises and natural disasters
o Supplies products and employee volunteers to affected areas
- PepsiCo is dedicated to ending global hunger
· Works to provide adequate food and safe drinking water
o Food for Good program
o Access to safe drinking water to 25 million people since 2006
o Partners with the UN World Food Programme
o Created Dimbuch, a supplementary food for those suffering from malnutrition
· Fostering education
o Infant-feeding programs for new mothers
o Counseling on nutrition for pregnant women
o HowWillWe Site gives information to visitors
§ 1 in 5 American children struggle with hunger, 795 million are undernourished worldwide
- PepsiCo strives to promote diversity and inclusion
· Improves the lives of women/girls and minorities
o PepsiCo Foundation co-sponsors an educational program with the International Youth Foundation
o Spark a Future program
§ About 80% of recipients are female
o La Linea Rosa: All-women production line
o $100 million invested that benefits at least 12.5 million
· Implements diversified groups
o “Growing Together, a Journey with Our Hearing-Impaired Team”
o “Pinnacle Group”
· Hosts events emphasizing diversity’s importance
o Outside Counsel Diversity Recognition Day
o Memorial Day tribute to veterans
- PepsiCo is devoted to providing a healthier lifestyle for their customers
· Healthier products and services
o Hello Goodness vending machines
o Oven Baked Lay’s, Naked Juice, Pure Leaf tea and more
o 7UP now with 1/3 less sugar
· Healthy communities
o Partners with GenYOUth Foundation to encourage active lifestyles
o Partners with La Plaza de Cultura de Artes and implemented an edible teaching garden
o Partners with Save the Children to combat childhood obesity
Bridging
When questions are asked about:
Concerns about social outreach
-- How PepsiCo invests in communities
-- Ways PepsiCo advances education
-- Amount of importance placed on volunteering
-- Assisting those in disaster situations
Bridge to
PepsiCo upholds the highest standards of corporate responsibility
· Grants and mentorships
o Nutrition Greenhouse awards
o $100.9 million donated in 2016
· Community involvement
o PepsiCorps assists local areas in overcoming challenges, like poverty and poor education
o Diplomas Now program
o More than 120,000 hours volunteer hours in 2015
· Disaster relief
o PepsiCo Foundation provides financial support to assist communities in rebuilding and recovering
o American Red Cross partner, helping communities of all sizes to prepare for crises and natural disasters
o Supplies products and employee volunteers to affected areas
Efforts towards diversity and inclusion
-- Worldwide initiatives
-- Supporting underrepresented groups
-- Groups or programs furthering impact
-- Activities or events hosted
Bridge to
PepsiCo strives to promote diversity and inclusion
· Improves the lives of women/girls and minorities
o PepsiCo Foundation co-sponsors an educational program with the International Youth Foundation
o Spark a Future program
§ About 80% of recipients are female
o La Linea Rosa: All-women production line
o $100 million invested that benefits at least 12.5 million
· Implements diversified groups
o “Growing Together, a Journey with Our Hearing-Impaired Team”
o “Pinnacle Group”
· Hosts events emphasizing diversity’s importance
o Outside Counsel Diversity Recognition Day
o Memorial Day tribute to veterans
Steps taken to lessen environmental impact
-- Public outreach and education
-- Sustainable practices
-- Goals to reach
-- Beneficial partnerships
Bridge to
PepsiCo is focused on sustainable practices and initiatives
· Educates and involves the public
o Rush2Recycle program during Super Bowl
o #HowWillWe microsite and hashtag
· Utilizes ecofriendly tactics
o Creation of Naturalis fertilizer
o Recyclable, compostable or biodegradable packaging
o Goals to reduce greenhouse gases 20% by 2020
· Organization membership
o Environmental Protection Agency SmartWay
o Business for Social Responsibility Sustainable Fuel Buyers
· Liter of Light program
o Initiative to light up the Philippines and 15 other countries that lack electricity with recycled materials
Public health and wellness
-- Services available
-- Access to healthier alternatives
-- Alterations of existing products
-- Community efforts
Bridge to
PepsiCo is devoted to providing a healthier lifestyle for their customers
· Healthier products and services
o Hello Goodness vending machines
o Oven Baked Lay’s, Naked Juice, Pure Leaf tea and more
o 7UP now with 1/3 less sugar
· Healthy communities
o Partners with GenYOUth Foundation to encourage active lifestyles
o Partners with La Plaza de Cultura de Artes and implemented an edible teaching garden
o Partners with Save the Children to combat childhood obesity
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