Sydney
Scarbrough
Public Relations Professional & Journalist
Central Michigan University graduate with an extensive background in writing, social media, marketing and public relations. I earned a 3.97 GPA in the Integrative Public Relations program, a 4.0 GPA in my Journalism minor and a 3.89 GPA overall.
I have won awards for my writing and have a short essay published in a book titled “With Honors: Creation." Through my work for Media Group 31, I gained familiarity with the aspects of operating and managing an online news presence that is heavily dependent on Facebook and Twitter for readership, in addition to identifying opportunities to increase readership and reach.
My education at Central Michigan familiarized me with a large variety of potential public relations assignments, that can be located in the View my Portfolio section of this site. Looking forward, I am hoping to add to my existing skills in web and social media development, graphic design, and public relations.
About Me
College Involvements & Work Experience
College Involvements
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PRSSA (Sep. 2016 - Dec. 2018)
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National Society of Leadership and Success (Jan. 2016 - Dec. 2018)
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Dining Services employee, 15 hours/week (Jan. 2016 - May 2018)
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Student Environmental Alliance, Social Media & Outreach executive (April 2018 - Dec. 2018)
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Teacher Assistant, JRN 551 (Aug. 2018 - Dec. 2018)
9&10 News
Marketing & Promotions Intern
(May 2018 - Oct. 2018)
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Facilitated both internal and external communication
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Wrote press releases both prior to and following events
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Published articles on 9&10 News' website and social media platforms: Facebook, Instagram, and Twitter
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Conducted research to find potential partnerships and/or sponsorships to gain revenue for the company
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Tracked analytics to ensure optimization of post reach
Media Group 31
Advertisement Representative/Freelance Writer and Contributor
(February 2015 - present)
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Sold advertisements to and collaborated with businesses of varying sizes and statuses
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Photographed and covered events, with a concentration on music festivals
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Organized and maintained business contracts
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Utilized reporting and writing skills to publish articles that showcased multiple mediums
Vector Marketing
Sales Representative
(Summer 2017)
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Produced engaging, meaningful product proposals and pitched them to clients with the intent to sell
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Built rapport with diverse publics and maintained profitable relationships that yielded revenue for the company
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Visualized potential conflicts and worked with a team to prepare for them and mitigate their effects
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Demonstrated self-motivation and discipline by completing the majority of work outside the office
Education
2015-2018
Central Michigan University
Earned a Bachelor of Applied Arts degree in Integrative Public Relations with a Journalism minor, graduating with Magna Cum Laude honors.
2011-2015
Hart High School
Involved member of National Honor Society for three years and Summa Cum Laude graduate, finishing high school with a 4.2 GPA.